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What is the Collaborative Economy?

The collaborative economy is a peer-to-peer economy, direct between individuals. The collaborative economy is based on the sharing or exchange between individuals of goods (car, housing, parking, drill, etc.), services (carpooling, DIY, etc.), or knowledge (computer courses, learning communities, etc.), with monetary exchange (sale, rental, service provision) or without monetary exchange (donations, barter, volunteering), through a digital networking platform such as www.kiwiiz.fr and its partners.

The collaborative economy is developing in all sectors of activity:

Accommodation :

rental between individuals, shared accommodation, apartment exchange, participatory housing

Transportation :

rental of vehicles between individuals, exchange or resale of transport tickets, carpooling, collaborative delivery, passenger car with driver (VTC)

Food :

consumer groups, associations for the maintenance of peasant agriculture (AMAP), co-restoration

Miscellaneous equipment:

sale or purchase of used equipment, donation, loan, exchange or rental of equipment or device

Clothing:

rental, donation, barter, resale/purchase of clothing

Help services between individuals:

shopping, DIY, babysitting, animal care

Culture, teaching:

online courses, academic support, etc.

Digital technologies have had a decisive impact on the growth of the collaborative economy. The economic and financial crisis of 2007-2008 also contributed to its development, with individuals looking for savings and additional income. These same individuals, in a context of high unemployment, have been increasingly numerous to offer their goods or services on a regular basis. Finally, the collaborative economy responds to phenomena of underutilization of goods and infrastructure by promoting the use of goods rather than their possession.

The collaborative economy is developing according to two strategies compared to the conventional offer:

STRATEGY 01

by duplicating classic consumption models (taking a taxi, renting an apartment) but using the resources of individuals and offering services absent from the classic offer (mobile applications, attractive prices, critical feedback on the service, etc.).

STRATEGY 02

by creating a new or complementary service to the traditional offer. This is the example of carpooling which allows you to get to a given destination but using methods different from traditional modes of transport.

The collaborative economy is thus shaking up existing models for both consumers and businesses.

  • Already in 2014, 70% of French Internet users bought or sold on sites connecting individuals. Most often, individuals who offer goods or services are looking for additional income, but some make it a real activity.

  • From 2015, a legal and tax framework appeared in France in response to the growing development of this economic practice by an increasingly large number of French people.

  • Some economic studies tend to think that the collaborative economy will begin to demonstrate its real potential to modify economic practices by 2025. But no one can predict to what extent an economy which potentially brings together all the citizens of the globe may be led to disrupt traditional economic practices.

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